Monday, July 20, 2009

IndieGoGo: A Great Resource

July 20, 2009
The Beginner's Guide to Viral Marketing (Episode 5 of 5)

I am printing the web address here because you can see to change episode-2 to episode-1, etc.:

Congratulations! You have succeeded in making a video, and have successfully uploaded it to one of many fine online video hosting sites. That, for some of us, may feel like an achievement in itself. But let’s get real for a second: So what? It only counts if people see it. Be it a short documentary, an indie animation, a video blog or even a slide show of your niece’s 3rd birthday party (and we sincerely hope it’s not the latter), there are tons of ways that you can maximize your audience and help turn your video into a viral hit. This is a 5-part weekly blog series that will provide an introduction on how to best get eyeballs to your content. Simple.
Episode 5 follows. Catch other episodes here:
Episode 1
Episode 2
Episode 3
Episode 4

Cogs of the viral machine: Designed to help the most popular websites bubble up to people’s attention, these sites all allow you to add some weight to your selected webpage, and purport to reflect what the world is looking at, online. There are literally hundreds of them, but here are the best.

Social Networking sites: Go make some friends, and promote yourself, too! Don’t be obnoxious, remember people are not keen on being marketed to. They are keen, however, on making friends with cool people who happen to have amazing projects.

Video hosting sites: There are, like social networking sites, a ton of these. Here are the ones most commonly used, and which also contain a heavy community influence.

Learn some basics of HTML: These basics and tutorials will only come in handy.
Press releases: Handy resources for writing press releases.

Self-Distribution/community: Learn tips from filmmakers and distribution experts for how to best get your content out into the world.

IndieGoGo: Meet with hordes of film fans, audiences and makers alike.

Swarm of Angels: A groundbreaking project to create a £1 million film and give it away to over 1 million people using the Internet and a global community of members.

Workbook Project: A handy how-to on self-distribution from Lance Weiler and friends, with a theatrical mapping project and amazing DIY distribution and marketing tips.

Shooting People: Jobs, resources, calendar and discussion for crew and actors.

B-Side: B-side is the home for independent festival films, and the millions of fans who love them. Everything for the independent filmmaker, from social networking to message boards. Be sure to post about your video in their very active message boards section.

Film Festival Secrets: From B-Sider and festival expert Chris Holland. If you subscribe, you get a PDF of copy of his book, which is basically the best run-down of the contemporary festival scene.

Filmmaker Magazine: Keep an eye out for guest columnist Jon Reiss about his self-distribution initiatives.

Youtube Screening Room: The section on Youtube that highlights some of the best independent films being made and distributed online.

IndieFlix: Dedicated to providing a forum for filmmakers and their audience to interact, and to building a community that translates artistic vision into commercial success. They sell films online through DVD orders or streaming.

Spout: Movie reviews, ratings, details, synopsis, summary and new movie trailers. Discuss films in the movie groups & use the tools to get your work out there.

Fundraising: Goes without saying that to make a film, you often need some cash. Micro-funding from friends and family often is a wonderful first step, and some of these sites provide widgets and other tools to blanket the web.

IndieGoGo: Finance your project with micro-payments from your friends and contacts. Sheer brilliance. Sign in with your twitter account, set specific goals, spread the word. Remarkably simple, but you’re on your own with getting the word out.

Don't forget about on the ground events: Bake sale, car wash… A little goes a long way, so if you have the energy, there’s nothing for fostering support for your film like having the lead actress washing someone’s car.

Need to be inspired? Google these people and learn from the pros.

Lance Weiler
Arin Crumley & Susan Buice
M Dot Strange
Tiffany Shlain
Matt Hanson
Timo Vuorensola
Jon Reiss



  1. Hi Sydney,

    Great post! I've started reading the Indieagogo. There's a new study that shows people use facebook almost twice as much for social messaging as email now. I tried to post the link in the comments section but it wouldn't work. It's on my blog at the bottom of the links for 2009-07-22.

  2. Thank you! I love youre blog! If readers click on your name they can go to it. I would like to have the address of the new study because when I went to your blog, I could not find it. I see my Facebook becoming more social messaging about common interests - both business and political - then striclty personal.