Is business really as bad as everyone fears or is it actually getting better? Looking at Rentrak's report, I'd say help is on the way.
Rentrak Corporation - July is the Hottest Month to Date for Video-On-Demand: "Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, reported today that July eclipsed the previous video-on-demand (VOD) viewing record set last month, delivering a 19% year-to-year increase in overall VOD transactions and a 15% increase in the number of unique set-top-boxes (STB) accessing OnDemand.** The average minutes per day spent watching VOD increased and the percent of VOD enabled STBs accessing OnDemand content increased to 47% in July."
Tuesday, October 13, 2009
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