Monday, October 12, 2009

Discussion: GLITNER | LinkedIn

Glitner is a European based and a European funded digital rights management platform. An interesting discussion takes place on GLITNER via LinkedIn: What would facilitate the emergence of business models not based on territorial copyrights?

In the digital environment it is essential to remove artificial barriers to the circulation of creative content and to competitive market, while promoting and protecting cultural diversity.

One of the models discussed was one brought up last year at AFM by Brent V. Friedman in the panel "Web Entrepreneurs: Imagination Meets Commerce" Let us see what a difference a year has made: You can watch the video of the conference here: where a producer managed to get some product placement built-in the production, and actually managed to do some profit-sharing both ways in VoD (from the platform back to him as a rights holder, and from him to the platform as an in-build advertisement revenue stream on a per click model). The net net effect was in fact to the profit of the rights holder (the platform would give more than it received), and it allowed him to be more competitive that other rights holders in terms of visibility by giving an incentive to the platform to put his content upfront...

Another model has been proposed by WeVision.

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